iFood Move 2025
iFood - 2025
iFood Move is one of iFood’s flagship events for restaurants, bringing together professionals and industry leaders to discuss trends, innovation, and the future of the food market.
The communication also took place on the social profiles of the people leading the event. We covered it in real time on the executives’ accounts, in addition to capturing footage and producing the aftermovie.
The work began with a plan for each executive. We cross-referenced the event schedule with each leader’s areas of expertise to define topics, formats, and capture moments. Each profile brought its own perspective on Move, keeping its own voice and staying connected to iFood’s messages.
During the event, we followed the talks, the behind-the-scenes moments, and the encounters with the audience. Between one appearance and the next, we selected images, wrote copy, and edited content for Instagram and LinkedIn while the event was still underway.
From May to August 2025, the event-related content on the executives’ profiles totaled 37 posts and more than 407,000 in reach across Instagram and LinkedIn.