CCCB - Visual Identity for Social Media
CCCB - 2026
The Korean Cultural Center in Brazil wanted to bring more harmony to its Instagram. Amidst schedules, courses, and announcements, the challenge was to give a distinct look to each type of content while ensuring everything worked together cohesively on the feed.
We drew inspiration from Korean culture for this identity: a palette based on Korea’s "colors of the year," the use of Hangul in layouts and shapes, and illustrations inspired by traditional ornaments.
We created visual patterns, giving each type of content its own distinct look—through specific color combinations, graphic elements, and information layout—that helps the audience recognize the subject matter. At the same time, they all share a consistent identity, ensuring the posts work together cohesively within the feed.
The result was a feed that felt lighter and more organized, with Korean culture present in every detail.